It’s something that true musicians largely suspected but have tried desperately not to think about. Unfortunately, though, a recent CNBC report indicated that legendary guitar-maker Gibson is facing bankruptcy. If the rumors are confirmed, the eroding brand of Gibson guitars follows in the footsteps of our steadily receding culture.
While some may scoff at the troubles surrounding Gibson guitars as inconsequential, nothing could be further from the truth. Music isn’t just an artistic discipline; rather, it is one of the highest expressions that humanity has at its disposal, a signature that it leaves to future generations to demonstrate the joys and struggles of a community.
Music identifies a group in ways that nothing else can. For instance, the strong beats and aggressive cadence of rap music illustrate the very real problems afflicting the African-American community. The upbeat percussion of Latin music is immediately recognizable, signifying the eclectic influences of their culture and history.
Here in America, Gibson guitars represented the classic age of rock music, where artists competed with each other not on the basis of revenue or pay-per-click metrics, but on pushing the creative envelop. Even into the early 2000s era, Gibson guitars were a mainstay in popular music.
But in the mid to late 2000s, we saw a shift in the musical culture. People no longer listened to artists who relied on real instruments – such as Gibson guitars – to build their craft. Instead, we saw the proliferation of synthesizers, Auto-Tune, and the broader digitalization of music. We no longer enjoyed artistry. We consumed products.
The potential incoming bankruptcy of Gibson guitars is, I believe, part of the final cogs to usher in social decline and a new world order. Think about it: we have largely stopped identifying people by race and ethnicity. I recently watched a news broadcast where a kidnapper was described as a tall man with bad breadth…but nothing about race!
We also are starting to not distinguish between male and female. Just look at the ultra-feminization agenda that the liberal media pushes. The traditional father figure is mocked today as an impotent fool. Motherhood and feminism reign supreme, with the primary message that women can do anything that men can do.
But one of the most effective ways to further proliferate this agenda is music. Literally, modern pop stars are indistinguishable from the next. All flash their Illuminati signs and bow to Baphomet themes in their music videos. In this context, Gibson guitars was seen as a threat – an instrument maker that could open the door to true artistic expression.
However, its bankruptcy is coming at the right time. People today can’t tell their ears from their southern orifice. If Gibson guitars goes under, most people wouldn’t know, and wouldn’t care.