More Potential Exposure for Blockchain and Digital Assets
We have more news of cryptocurrency adoption in motion, as footwear giant Nike has recently filed for a trademark application for CRYPTOKICKS with the U.S. Patent and Trademark Office earlier this month.
As news began circulating online, one of the common questions was whether Nike would launch its OWN cryptocurrency or digital token, similar to JPMorgan creating JPM Coin and Facebook’s alleged plans to do develop a stablecoin.
Under the “Goods and Services” segment of the document, it sets out the various services Nike will be providing: “online marketplace services, namely, providing a marketplace for buyers and sellers of digital currency assets; Operating an online marketplace featuring footwear and clothing; on-line retail store services.”
By creating a marketplace for digital assets, Nike could trademark its own proprietary cryptocurrency and list it amongst other popular coins, such as BTC, ETH, and others.
Source: http://tsdr.uspto.gov/#caseNumber=88394295&caseType=SERIAL_NO&searchType=statusSearch
Other services will include an online computer game (which, in theory, could reward gamers with a digital token), downloadable mobile applications, software for generating public and private cryptographic key pairs, paper wallet features, and much more.
While the list of trademarked services is just a few listed in the document, it would seem that Nike recognizes the importance and future economic dominance of the millennial and Generation Z consumer bases and is targeting the CRYPTOKICKS branding towards the younger population, which has spearheaded the ongoing adoption of cryptocurrencies.
2019 is shaping up to be an extremely positive year for the blockchain sector. With so much innovation and interest in blockchain and distributed ledger technology from such a variety of different industries, the next decade could be the year of digital assets rising!
This is not investment advice; please always do thorough research and only invest what you are willing to lose, especially in times of uncertainty.