The number of likely regulations that might be imposed on polluting businesses in this decade is a topic that businessmen are aware of. If one is running a business that’s causing any harm to their surroundings, the owners could be slapped with fines, a slew of regulatory restrictions, a total ban, and intrusive oversight.
Businesses that may thrive in the coming decade should not fight the trend, but flow with it because consumers have spoken as well, to a large degree. The key takeaway is that companies, which produce environmentally-sustainable items, especially if they’re cost-effective and well-designed without giving up any of the quality or comfort of existing merchandise, could disrupt their industries.
NEXE Innovations (TSX-V: NEXE & US: NEXNF) has entered the single-use coffee pod niche and its product is a first-mover.
Companies will adapt, like NEXE has, or get left behind, in our view. There’s no in-between and no third option, as we see it. Neither the regulators nor consumers are going to tolerate the “dirty economics” of heavy-pollution businesses anymore, if the trend continues.
Global pollution levels are reaching a critical mass and the most enduring problem facing the Earth is the plastic crisis:
- 365+ million tons of plastic are produced per year
- Less than 9% of the plastic is recycled
- 79% of the plastic ends up in the environment (land and oceans)
- Plastic products can take 500 or more years to break down
The days of food and beverage companies producing non-degradable waste without giving it a second thought could be in the rearview mirror now.
Consumers won’t willingly give up the convenience of coffee pods. They’re fully accustomed to popping in a pod and pressing a button, with no major clean-up needed. Coffee drinkers love the pods but may hate what the plastic in the pods does to the environment, and so do the lawmakers. Coffee pods can wind up in rivers, where they wash into lakes and oceans. Over time, the plastic will break down into smaller pieces that can choke and kill wildlife. No corporation that we’re aware of wants to be associated with the negative press that comes with producing these plastic pods.
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At the same time, the coffee market isn’t going anywhere, in terms of demand for coffee pods. In the U.S. and globally, coffee-market revenues are on a powerful upward trajectory:
* The global coffee market was valued at around $102.15 billion in 2019
* That market is expected to achieve revenues of $155.64 billion by 2026 and is growing at a CAGR of 6.2% between 2020 and 2026
* The U.S. at-home coffee market is set to grow by 4.9% in 2020, reaching $15.6 billion
* 44% of the U.S. coffee demand comes from millennials – a massive and highly influential generational demographic segment
Due to their convenience, the pods make up a sizable portion of this highly-lucrative coffee market. In fact, single-serve coffee pods comprise 50%+ of all coffee consumed and indicate 8.5%+ compounded growth per year. The single-use capsule industry is expected to reach annual consumption of 50+ billion units in 2020.
To access this hyper-growth niche market, you’d think that by now, a company would have come up with a smart, non-plastic coffee pod.
NEXE Innovations has been able to accomplish this feat after five years of trial and error, costing millions of dollars in development. This serves as a barrier of entry for competing entrants, as per company, $35M has been spent developing this product and the management has been utilizing non-dilutive access to capital via grants as well. To compete with it on its technology, one will either have to buy the whole operation (not for sale, according to management), license their manufacturing capabilities (very likely to happen), or attempt to replicate this, which could take until 2025 (based on the five years it took NEXE Innovations to get here), while NEXE potentially builds brand loyalty and global recognition.
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On December 17th, 2020, in connection with our agreement with Nexe Innovations that was signed on November 18 twenty twenty, we received $350,000CAD to Gold Standard Media LLC. This was for a 12 month.agreement which will start on January 4th, 2021. Wallace Hill Partners LTD on November 19, 2020 purchased 1,100,000 common shares at CAD0.80 and 1,100,000 warrants with a price of CAD1.00 through a private placement.