The last time anything like this remotely happened was when Starbucks took the cup of coffee and turned it into its own social experience. It was no longer a supplement to an overall meal, but a centrally focused product responsible for many fortunes created over the years.
In the case of what we are talking about today, cannabis is becoming more and more accepted, especially as legalization and demystification of the plant propagate. The shackles of regulation in the industry are coming off and the products are rolling out.
The onramp of legal cannabis in notable jurisdictions like California, Colorado, and Washington, along with a nationwide legalization in Canada, is birthing new opportunities that were never able to thrive.
***This is playing right into the hands of Koios Beverage Corp. (CSE: KBEV, OTC: KBEVF).***
As I eluded to yesterday when I announced my number 1 hypergrowth beverage play of 2018, Koios Beverage Corp. is one that I’m very excited about. But what I held back from mentioning yesterday was that this company has added cannabis-infused products to their lineup, which is exactly what a company focused on being a billion-dollar giant needs to be thinking about in 2018.
This is huge for a company that is trading at 20 cents and has a market cap of $10 million. Real intrinsic value is being added to this company here, and the market has yet to price this in.
The billion-dollar question for the legacy beverage companies in 2018 is where our cannabis product for the market is.
Consider the statement Constellation Brands Inc., the U.S. distributor for Corona beer, made when it took a 9.9% stake in a Canadian cannabis company in October of 2017 for $245 million.
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Or what about Molson Coors Brewing Company, a multibillion-dollar beverage giant that is witnessing its sales decline and is now diving head-first into cannabis-infused drinks to mitigate the changing landscape and attempt to stay relevant.
This is not a trend to ignore, and the major players in the space know this. If it’s worth their attention, it deserves ours as well.
Cannabis-infused beverages are not commonly known about by the masses, but things like weed beer and other cannabis-infused drinks are going to step into the social lubricant category of the market and change the way future generations gather and entertain themselves, all on top of the health benefits that are being widely accepted.
Koios Beverage Corp. offers beverages utilizing non-THC hemp oil, which contains a balance of healthy omega-3 and omega-6 acids.
Business insiders clearly know that the future of legalized, consumable cannabis will be in drinkable form.
It’s almost unfathomable to have the privilege to alert my readers that we are looking at this stock at 20 cents, trading at only a $10 million market cap.
I will be posting an interview between myself and the CEO and founder of Koios Beverages where we get into the nuts and bolts of the industry, as well as why now is so incredibly timely to be invested in the buildout of the cannabis space.
Consider taking a strategic, long-term position in Koios Beverage Corp. (CSE: KBEV & OTC: KBEVF).
Just like we cannot go back in time prior to the days of Starbucks and invest before the hypergrowth phase of this trend, profiting from cannabis-infused beverages will only have one hypergrowth phase, and that time is now. Being on the sidelines for this could be incredibly painful, especially if I am right about how big of a deal this will be for the industry.
Chief Editor, CrushTheStreet.com
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