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You’ve heard about all the big companies getting into cannabis lately: Altria, Anheuser-Busch InBev, Molson Coors, and Constellation Brands, just to name a few. Their research teams undoubtedly came to the same conclusion that I’ve been saying for years: get into legalized cannabis now or fight an uphill battle against those who were smart enough to get in early.

Many big companies are making moves onto the blockchain: AT&T, Starbucks, Microsoft, Fidelity, JPMorgan, Facebook… The list just keeps growing. Taking these two trends into account, I knew it would only be a matter of time before the idea of cannabis-on-the-blockchain would come to fruition.

Robert Galarza, the CEO of TruTrace Technologies (CSE: TTT, OTC: BKKSF), formerly known as Blockstrain Technology Corp., was way ahead of me and way ahead of his time in combining these two emerging industries. Mr. Galarza and TruTrace have indeed made history by creating the first blockchain-enabled, fully-integrated IP tracking platform for the cannabis industry.

***Immediate Investment Alert: TruTrace Technologies (CSE: TTT & OTC: BKKSF)***

In a time when new strains of cannabis are constantly being produced, there’s a need to register and track this type of intellectual property – and what better platform for keeping track of this data than the immutable digital ledger we know as the blockchain?

There’s a ton of money on the sidelines still waiting to get into these two burgeoning markets, and the cannabis-on-the-blockchain niche is poised for exponential growth, with TruTrace being the only real contender in the space.

But here’s the thing: TruTrace isn’t just integrating the technology – they’re innovating it, too. The latest development is TruTrace’s joint venture with Shoppers Drug Mart to develop and deploy a blockchain-secured pilot program to increase transparency and interoperability, as well as facilitate product identification in the medical cannabis industry.

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TruTrace was the obvious choice for this initiative, as they’ve got the state-of-the-art cannabis tech infrastructure known as StrainSecure. In this historic initiative, StrainSecure technology will serve as a central hub for identity management, asset tracking, validation, and product authentication, as well as a master registry for standardized testing, product verification, and quality assurance.

Besides, partnering with Shoppers Drug Mart is a milestone in the legalized cannabis industry: one of the most recognized and trusted names in Canadian retail, Shoppers Drug Mart has nearly 1,300 locations throughout Canada. Their partnership with TruTrace is generating a huge buzz, and it won’t be long before we see the results, as phase 1 of the pilot program is expected to be completed by July 31, with full production and implementation targeted for late November 2019.

I expect this to be the first of many big-name companies throughout North America seeking to capitalize on TruTrace’s first-mover status in the cannabis/blockchain convergence. TruTrace’s business model involves multiple monetization channels, as certification and licensing, strain registration, and the tracking of transactions can – and should – be done on the blockchain.

If a trusted name like Shoppers Drug Mart is willing to stake its reputation on StrainSecure technology, I’m more than happy to start a position in TTT/BKKSF shares and just hold them while billions of dollars pour into the global cannabis and blockchain markets.

It’s also an investment I can feel good about, as StrainSecure will help ensure the safety of medical cannabis patients. More than ever, there’s a need for standardization in the medical cannabis market: patients have every right to expect researchers, physicians, and pharmacists to keep accurate and consistent records – and StrainSecure will take a leading role in providing this.

TruTrace Technologies has done it again: they’re pushing the boundaries of what’s possible in legalized cannabis, on the blockchain, and in an investment opportunity that only comes once in a generation.

Prosperous Regards,

Kenneth Ameduri
Chief Editor, CrushTheStreet.com

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