Watch This One Closely
In 2020, through our five watchlists, we’ve covered 50 companies between April and September. Among them, at least four have seen their share price appreciate by over 100% this year alone. The markets discounted certain industries to the point that several companies were priced for bankruptcy, in our view, and once the vaccine was announced, the risk of insolvency all but evaporated, since access to funding at sensible interest rates became available.
Therefore, in November, global stocks, as measured by MSCI Global Index, enjoyed their best-ever month.
On the other end of the spectrum, other industries, not only did not suffer, due to the restrictions imposed by governments – like curfews, stay-at-home orders, quarantines and business closures – but have been seeing a sales increase and momentum.
U.S. Retail Sales Growth of Plant-Based Food During March/April 2020. Courtesy: Statista
Principals of Wealth Research Group are investors in the plant-based sector, which is already getting off the ground now. I believe that this is one of the leading global trends in 2020 and is only set to grow in the years ahead, judging by the growth rates projected by analysts.
With or without us, this industry may be on the path to take away market share from existing food brands, who are not adapting quickly to the clear warning signals flashing from consumers’ taste buds; many are choose plant-based over meat products and this seems to be a global trend that is strengthening.
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Not only do I want to be early to the party, but I want to “blanket” it, so to speak. What Amazon.com did in the early 2000s was to “blanket” online sales. Amazon may have started with selling just books, but quickly realized they could sell just about anything, if the experience of ordering was quick and seamless and if delivery was fast and reliable.
Amazon.com can be compared with an ETF of global online shopping, as we see it. Instead of confining yourself to one brand, one can cover the whole consumer sector, by being a shareholder of one company (Amazon.com).
I just found what many are calling the “Vegan-Amazon.” I call it the plant-based ETF-like play!
Wealth Research Group principals are shareholders of PlantX Life Inc. (CAD: VEGA & US: PLTXF).
Here’s why we believe that this company could soon become an important e-tailer for plant-based consumers:
- Its website launched in April. Currently, shoppers can browse through a curated selection of more than a thousand products, building up to more than 20,000 items, including 20 unique premade meals designed by top chefs and nutritionists. Already, the website is processing orders! This is a company whose CEO, Julia Frank, was a marketing executive at BMW.
Already, when browsing Google, this website ranks among the first in some of the most competitive search terms for online vegan shopping and healthy lifestyle shopping!
- By end of 2021, the company’s online shopping platform will feature over 100,000 products!
In my view, this company is setting itself up to service this growing industry, no matter which brands the North American market happens to love more, since it features them a wide selection of them.
That’s why I call it the ETF-like Play for plant-based sales explosion!
There’s a major and likely inevitable disruption of the $950 billion meat industry and the $4 trillion global food services market and PlantX Life Inc. (CAD: VEGA & US: PLTXF) is positioning itself early, just like Chewy.com did with pet-related products and Zappos.com with shoes, the way we see it and in the words of the company’s co-founder, Sean Dollinger.
BlackRock, which is the world’s largest asset manager, with over $6tn under management, just added a large stake in a plant-based food company to its iShares Total U.S. Stock Market Index Fund.
Chewy.com, for example, was founded in 2011. A year later, the company estimated total yearly revenue of $26 million, despite losing money in its first half-year. From 2014 to 2015, sales grew from $205 million to $423 million.
By 2017, the company had revenue of approximately $2 billion and 51% of online pet food sales in the US.
The reality is that analysts have realized that niche websites, which create a welcoming community (for pet lovers with Chewy.com) and for plant-based consumers with PlantX.com, are often able to build loyalty and stickiness that may result in bigger sales and in margins of 35% to 55%, like PlantX.com is currently experiencing, per their filings.
In 2020, another plant-based stock has soared by over 600% in 2020. The company that we previously featured and interviewed the CEO of a few months ago is one of the best-performing stocks in Canada for 2020, appreciating over 700% since August.
Study PlantX Life (CAD: VEGA & US: PLTXF) for yourself!
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On November 24th, 2020, in connection with our agreement with PlantX Life Inc, we received $400,000USD to Gold Standard Media LLC. This was for a 6 month agreement. Wallace Hill Partners LTD on December 5, 2020 purchased 1,163,636 common shares at CAD0.55 and 1,163,636 warrants with a price of CAD0.75 through a private placement.