ONE GREAT DEAL AFTER ANOTHER: North American Cannabis Beverage Company Is On a Roll!
The cannabis market boom of the 2020’s is expanding at a breakneck pace, particularly in the hyper-growth niche of infused beverages. To maximize the profit potential, the business model of choice is the white-label partnership model, which allows non-licensed partners to enter the Canadian cannabis market seamlessly and compliantly.
With decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale, Bevcanna Enterprises (CSE:BEV, OTC:BVNNF, FSE:7BC) is leveraging the white-label partnership model in 2021 with not just one, but multiple value-added deals in the cannabis beverage space.
BevCanna specializes in developing and manufacturing plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients. To achieve its objectives, the company is collaborating with manufacturers that align with BevCanna’s business model.
And the company’s on a roll with fresh deals – case in point, BevCanna just signed a definitive agreement with St. Peter’s Drinks to co-manufacture cannabidiol- and THC-infused beverages for its international beverage brand, Green Monke.
Believe it or not, this marks the third white-label agreement that Bevcanna has signed since receipt of its standard processing license, following on the heels of agreements recently signed with State B Beverages and Enthusiasmus.
St. Peter’s Drinks’ Green Monke brand is a cannabis beverage brand that’s well established in the United Kingdom. Launched in 2018, Green Monke became the No. 1 selling cannabis beverage in the U.K. by 2019, and launched in California in the spring of 2021.
And just like BevCanna, St. Peter’s Drinks is employing the white-label partnership model. It’s a perfect fit as St. Peter’s Drinks will leverage Bevcanna’s extensive experience in producing beverages at scale, as well as its recently announced Canadian sales license partnership for distribution to provincial buying groups.
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On top of all that, BevCanna recently signed a co-packing agreement with California-based Riviera Beverages, wherein Riviera will manufacture BevCanna’s popular TRACE plant-based and hemp-derived CBD bottled beverages for the U.S. and international markets.
The partnership with Riviera will accelerate the already rapid expansion of the Naturo Group portfolio of market-leading ancient organic mineral beverages, under the TRACE brand, into the U.S. market, along with BevCanna’s premium suite of house brands.
Riviera Beverages is perfectly positioned to expand BevCanna’s market footprint now. Established in 2009, Riviera has more than 11 years of experience working with such well-known brands as Essentia (recently acquired by Nestle), Waiakea and Aqua Hydrate.
Moreover, Riviera has multiple high-speed water-bottling lines capable of producing purified, spring, mineral enhanced, vitamin-enhanced, flavored, alkaline and de-ionized waters. The facility is FDA-licensed and maintains superior manufacturing practices to ensure consumer safety, great taste, and unmatched quality.
This is a huge U.S. and international growth opportunity for BevCanna as Riviera has a plant capacity of 500,000 cases or 12 million bottles per month, and is capable of producing a wholesale value of up to ~US$150 million of BevCanna bottled beverages annually in its facility.
In pursuit of the company’s white-label strategy, BevCanna is leading the way with its St. Peter’s Drinks and Riviera Beverages partnerships. As BevCanna continues to scale up and expand into bigger markets, expect more to come from the cannabis-infused beverage company that’s proving its ability to execute, again and again.
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