POSITIONED FOR WELL-TIMED DISRUPTION: An Eyewear Business with a Proven Track Record!

The right team, and the right tools: success in today’s competitive eye care market requires a combination of the best people and the best technology in the business – nothing less will do.

Imagine one business with all of the ingredients for success – enough to transform a multi-billion-dollar industry in North America.

It’s all about innovation and inspiration: a founder’s leadership, yes, but also a handpicked team to lead the revolution in modern eyewear.

There’s a company that has all of these ingredients and more: it’s called Kits.com (TSX: KITS), and with its market timing, Kits.com’s e-commerce platform is enabling transformation across the $35 billion American eyewear category.

Kits.com operates in one of the last multibillion-dollar categories dominated by a shrinking number of small independent shops – a market segment that’s ripe for technological disruption.

Kits.com should be positioned to lead the transition into online sales with the company’s branded and KITS-label offerings, which focus on delivering what customers want at affordable values.

The value proposition offered by Kits.com starts with the executive team, which has a proven track record of executing in the eye care, technology, and consumer verticals.

Founder and CEO Roger Hardy was previously the Coastal founder and CEO. Under Mr. Hardy’s leadership, Coastal became the leading North American online eyewear manufacturer and retailer in just a few years.

CFO Sabrina Liak has 19 years of experience in the finance space and served as a managing director and portfolio director with Goldman Sachs Investment Partners in New York.

CTO Arshil Abdulla was the founder, CEO, and CTO of LD Vision Group Inc., a leading online retailer of contact lenses built on a custom tech platform that was unparalleled in the eyecare industry in terms of automation and efficiency.

CMO Rob Long comes from Dyson (Canada), where he built and led their direct-to-consumer business.

Kits.com has quickly evolved into a rapidly growing, digital eyecare platform providing eyewear for eyes everywhere. This platform offers Kits.com customers access to a vast selection of contact lenses and eyeglasses, including their own exclusive KITS-designed products, as well as a robust suite of online vision tools.

It’s a highly efficient digital platform, backed by industry-leading manufacturing and designs, which removes intermediaries so that the company can continue to offer great prices and deliver made-to-order, personalized products with incredible care and accuracy.

1. They’re constantly pursuing cutting-edge technologies to enable the best customer experience, including:

• Online eyewear fitting tools.
• Virtual try-ons for glasses.
• An integrated online vision test right there on the Website.

2. Kits.com is leveraging the subscription-based business model that made Amazon such a success.

By offering special deals and incentives for repeat customers, the “set it and forget it” approach is convenient for clients and extremely lucrative for Kits.com.

It’s a real threat to the obsolete business models in North American eye care – and now, everything is in place for Kits.com to change the modern eyewear market forever.